Bank on Kindness

During this season of giving, help us provide books for Children’s Wisconsin. Your donation will be matched, now extended through November 29, 2022.

In honor of National Family Literacy Month, we’re collecting donations to purchase books for Children’s Milwaukee and Fox Valley hospitals as well as its school-based mental health programs.

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The match limit has been reached!

Through 11/29/2022, North Shore Bank will match the first $5,000 in donations made through this website.

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By continuing you are authorizing your designated charity to charge your card for the donation indicated above to the payment method provided. If you select weekly, monthly, or quarterly, your donation will continue until December 31, 2023.

Charities on this platform have been recognized by the IRS as a 501(c)(3) charitable organization. Your donation (less any applicable standard card processing fees) will be paid directly to the charity you select. Mastercard is not serving as a professional fundraiser on behalf of any charity and Mastercard does not charge charities to be listed on this platform. Mastercard is serving as the donation platform provider solely to help facilitate the donation. Read more

Your donations support these programs

Neonatal Intensive Care Units (NICUs)

For families facing a difficult prenatal diagnosis, a premature birth, or unexpected complications after delivery, Children's is a beacon of hope as one of the region’s top providers of care for unborn babies and newborns with complex medical and surgical needs.

With your support, we will help fill the shelves of NICU “book nooks” for countless families to enjoy, plus promote brain development and bonding while reducing stress associated with intensive care hospitalizations for both the baby and their family.

Child Life and Creative Arts Therapies

A hospital visit or stay can be traumatic for a child, especially when they are in pain or if the treatments they need are invasive and uncomfortable. Child Life specialists help patients and families cope with stress and anxiety related to illness, inpatient and outpatient treatment, and trauma. They support children and teens in a developmentally appropriate manner through play, preparation, education, guided imagery and self-expression activities.

With your support, we will make it possible for Child Life to acquire developmentally-appropriate teaching books to help educate patients about their bodies and diagnoses as well as prepare for procedures and treatments.

School-Based Mental Health Programs

Children’s believes there simply is no health without mental health. It’s why they support therapists working with kids alongside administrators, teachers, staff and parents during and after school in a comfortable, accessible and familiar setting. They assist kids and families with anxiety and depression, trauma, low self-esteem, anger management, behavioral and social concerns, and school performance.

With your support, we will help therapists stock their offices with their favorite, age-appropriate mental and behavioral health books to give to patients — including those in under-served communities. These books will help reinforce lessons, tools and tactics long after a session is over.

As a community bank, giving back is important to us. North Shore Bank carries out acts of kindness throughout the year as part of its Bank on Kindness initiative. We look for opportunities – big and small – in our communities to offer help, lend our support, and spread kindness. We’re a community-minded bank, it’s at the heart of what we do.

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Children’s Wisconsin is the region’s only independent health care system dedicated solely to the health and well-being of children. The hospital, with locations in Milwaukee and Neenah, Wisconsin, is recognized as one of the leading pediatric health care centers in the United States. Children’s provides primary care, specialty care, urgent care, emergency care, mental and behavioral health care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers.

Children’s vision is to make Wisconsin’s kids the healthiest in the nation. To do this, they embrace an expansive definition of health and well-being including physical, social and mental health. Learn more at


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